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Multiplica Blog

5 Biggest Mistakes Travel Websites Can Easily Avoid

 

The digital travel space is infamously fast-paced and competitive as users are faced with an often overwhelming number of sites, choices, paid searches, and SEO taps that all work to drive traffic – and ultimately conversions and bookings – to their websites. So one of the biggest challenges for travel websites, and this includes online travel agencies and direct booking sites, is to create unique value in such a crowded digital marketplace by providing the best user experience possible. This “optimized” user experience then leads to increased engagement and, when done right, moves the user effortlessly from the homepage, to the category, through product detail pages, and finally to the point of conversion.

 But, even a few missteps here and there can have big, bad consequences for travel sites, sending their traffic stats plummeting, bounce rates and site abandonment soaring, and booking rates or overall revenue stagnating.

5 important things all travel websites should test

“The world is a book, and those who do not travel read only one page.”
– Saint Augustine.

Top 4 Trends for Travel and Hospitality Websites in 2017

 

With the first month of the new year already behind us, the question on every travel professional’s mind has to be: How can we increase our bottom line in 2017? And while a new year always brings new trends and new best practices, not every trend is worth following.

Nicolas

180 Sansome St.

San Francisco, California.

(+1) 877.698.99.77

Anne Marie

3250 NE 1st Ave, S. 305

Miami, Florida.

(+1) 877.698.99.77

 

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San Francisco

Contact Nicolas!

180 Sansome St.

San Francisco, California.

(+1) 877.698.9977

Boca Raton

Contact Kristin!

150 E Palmetto Park Rd #800

Boca Raton, Florida

+1 708.476.5722

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