5 Biggest Mistakes Travel Websites Can Easily Avoid
The digital travel space is infamously fast-paced and competitive as users are faced with an often overwhelming number of sites, choices, paid searches, and SEO taps that all work to drive traffic – and ultimately conversions and bookings – to their websites. So one of the biggest challenges for travel websites, and this includes online travel agencies and direct booking sites, is to create unique value in such a crowded digital marketplace by providing the best user experience possible. This “optimized” user experience then leads to increased engagement and, when done right, moves the user effortlessly from the homepage, to the category, through product detail pages, and finally to the point of conversion.
But, even a few missteps here and there can have big, bad consequences for travel sites, sending their traffic stats plummeting, bounce rates and site abandonment soaring, and booking rates or overall revenue stagnating.